How to Respond to Google Reviews [Ultimate Guide]

Rob Woodgate



Have you ever received a Google review, positive or negative, and didn’t know how to respond? Or maybe you’re just curious about best practices on how to respond to Google reviews to improve your business’s online reputation?

Either way, you’ve come to the right place.

In this ultimate guide, we’ll show you the ins and outs of responding to Google reviews, so you can handle customer feedback like a pro.

As a business owner, it’s important to respond to reviews in a timely and professional manner. Whether the review is positive or negative, your response can have a significant impact on your business’s reputation and overall success.

However, responding to reviews can be tricky. You don’t want to come across as defensive or dismissive, but at the same time, you want to address any concerns and thank customers for their feedback.

Also, responding to reviews isn’t just about showing your customers that you care. It’s also about optimizing your business’s online presence and improving your search engine rankings.

So, what will you learn in this guide? We’ll start by answering the question: can you respond to Google reviews? Spoiler alert – the answer is yes!

We’ll also delve into the SEO benefits of responding to reviews, and why it’s a crucial aspect of your online reputation management.

From there, we’ll provide you with step-by-step instructions for how to respond to reviews from a desktop computer or mobile device, and offer tips and tricks for crafting the perfect response.

So, let’s dive in!

Can you respond to Google reviews?

Can you respond to google reviews?

The short answer is yes. As a business owner, you definitely have the ability and should respond to Google reviews. In fact, it’s a valuable opportunity to connect with your customers.

Responding to reviews not only helps to build trust with your customers, but it also shows that you care about their experience with your business.

The good news is that responding to Google reviews is simple and straightforward. You can easily do it from your desktop computer or mobile device (see below), and it only takes a few minutes of your time.

Plus, responding to reviews is a great way to get valuable customer feedback and learn how you can improve your business.

Why responding to reviews is important

Responding to reviews is important

Responding to both positive and negative reviews is a crucial aspect of any business’s reputation management strategy.

In fact, research has shown that a vast majority of consumers – 88% to be exact – are more likely to choose a business if they can see that the business owner responds to reviews, regardless of whether these are positive or negative reviews.

This suggests that actively engaging with your customers and responding to their feedback is an important factor in building trust and credibility with potential customers.

By demonstrating that you value and prioritize customer satisfaction, you can increase the likelihood that consumers will choose your business over competitors.

Aside from this, here are some other reasons why responding to reviews is important:

SEO benefit

Replying to google reviews helps your seo

Let’s say you want your website to appear on the first page of Google search results when potential customers are searching for products or services related to your industry.

Did you know that responding to customer reviews can help you achieve this goal by positively impacting your SEO?

When you engage with customers through review responses, you show Google that your business is active and relevant, which can lead to higher search rankings.

So yes, one of the benefits of responding to reviews is that it can help to improve your business’s local SEO.

By responding to reviews, you are not only showing search engines that your business is active and engaged with its customers, but you are also providing fresh and relevant content that can boost your local SEO.

Remember: Search engines favor businesses that regularly update their website and other online platforms with high-quality, relevant content. (See also: Can I put Google Reviews on my website)

Responding to reviews is a simple and effective way to do just that, while also showing potential customers that you value their feedback and are dedicated to providing excellent service.

Proof of life

Responding to reviews also serves as proof of life that your business is active and functioning.

Nowadays, prospective customers often rely on online reviews to make informed decisions before engaging with a business. If they come across your business listing and see that you haven’t responded to any reviews in months or even years, they may assume that your business is no longer active or that you don’t care about your customers.

By responding to reviews, you can give potential customers confidence that your business is still operating and that you’re dedicated to providing excellent customer service. This can increase their trust in your business and increase the likelihood of them choosing you over your competitors.

In addition to demonstrating your business’s activity and customer service, responding to reviews can also lead to more reviews in the future. Customers are more likely to leave a review if they see that a business is actively responding to and engaging with other customers’ feedback.

By responding to reviews and building a strong online presence, you can create a positive cycle of customer feedback and engagement that can benefit your business in the long run.

Proof you care!

Do you want to show your customers that you care about their feedback and value their business? If so, responding to reviews is one of the most effective ways to do it.

When you take the time to respond, whether to a positive or negative review, it sends a clear message that you are listening and that you genuinely care about what your customers have to say.

Think about it: how would you feel if you left a review for a business and never heard anything back? It can be discouraging and make you feel like your opinion doesn’t matter. The same goes for your customers.

By responding to their reviews, you’re not only showing them that you care about their experience, but also that you’re willing to take action to address any issues they may have had.

This can lead to increased customer loyalty and positive word-of-mouth advertising, which can ultimately drive more business to your doorstep.

How to Reply to Google Reviews

How to respond to google reviews

It is no doubt that responding to Google reviews is crucial to maintaining a positive brand reputation and keeping customers engaged.

The good news is that there are two easy ways to reply to reviews: via desktop computer, and via mobile. Here’s how:

From a Desktop computer

To reply to a Google review via desktop computer, follow these simple steps:

  1. Log in to your Google Business Profile account by going to
Google business profile account

2. Click on the “Read Reviews” button.

The google "read reviews" button

3. Find the review you want to respond to and click on “Reply” underneath it.

Click reply to post reply

4. Type out your response in the text box provided. Keep your response polite, professional, and to the point. You may want to thank the customer for their feedback, address any concerns raised, and offer a solution if necessary.

Leaving a review response in google business reviews

5. Click “Reply” after typing your response to publish it.

Click reply button to publish your reply

From a Mobile tablet or smartphone

Here are step-by-step instructions on how to respond to Google reviews from a mobile device:

  1. Open the Google Maps app on your mobile device (Download it if you haven’t had one yet).
Google maps app

2. Sign in to your account if you haven’t already.

3. Tap “Business” button at the lower right corner of the screen.

The business tab button

4. Tap “Reviews” to view all of your business’s reviews.

The reviews button

5. Scroll down and find the review you want to respond to.

Find the review to reply to

6. Tap on the “Reply” button located beneath the review.

Reply button highlighted

7. Type your response in the text field provided.

Adding google review response

8. When you’re finished, tap “Reply” to publish your response.

Click to publish your review reply

That’s it! Following these steps will allow you to easily respond to Google reviews from your desktop computer or mobile device, keeping your customers engaged and your online presence strong.

How to Respond to Bad Reviews

Respond to negative google reviews

When it comes to responding to bad reviews on Google, it’s important to approach the situation with empathy and professionalism. While it may be tempting to ignore negative feedback or respond defensively, doing so can actually do more harm than good to your business’s reputation.

Here are some tips on how to respond to bad reviews on Google:

Don’t take it personally

It’s understandable to feel upset or defensive when reading a negative review, but it’s important to approach the situation calmly and objectively. Remember that the review is about the experience of the customer, not a personal attack on you or your business.

Respond promptly and courteously

When responding to a negative review, it’s important to do so in a timely manner and with a polite and professional tone.

Thank the customer for their feedback

Even if the review is negative, it’s important to acknowledge the customer’s experience and thank them for taking the time to leave a review.

Apologize for any negative experience

Even if you don’t believe the customer’s experience was entirely your fault, it’s important to apologize for any inconvenience or dissatisfaction they may have experienced.

Address the issue and offer a solution

Address the issue they raised in their review and offer a solution or course of action to make it right. This shows that you value their feedback and are committed to improving the customer experience.

Keep it brief and to the point

When responding to negative reviews, it’s best to keep your message short and concise. Avoid getting defensive or making excuses, and instead focus on offering a solution to the issue raised.

Responding to a bad review can be a challenging process. However, it’s important to remember that responding to a bad review can actually be an opportunity to show potential customers that you value their feedback and are committed to providing a positive customer experience.

By handling negative reviews with empathy and professionalism, you can turn unhappy customers into happy customers.

Examples of Responses to Negative Google Reviews

Here are some negative review response examples:

Apologize and offer to make things right

Reviewer U: “Food was cold and tasted terrible. Waste of money.”

Response Example 1: “We’re sorry to hear that you didn’t enjoy your meal, Reviewer U. We take our food quality and customer satisfaction very seriously, so we’re disappointed to hear that we missed the mark. We would like to make things right and invite you back for a complimentary meal. Please reach out to us so we can make arrangements to ensure you have a great experience. Thank you for your feedback and giving us the chance to improve.”

Acknowledge the issue and offer a solution

Reviewer W: “Unfortunately, my recent experience with Brand X was disappointing. I purchased a blouse online and was excited to wear it, but when it arrived, I found that it had a major defect – a rip in the seam. This is such a frustrating experience.

Response Example 2: “Hi Reviewer W, thank you for taking the time to leave us a review. We’re sorry to hear that you received a defective product. We take product quality very seriously and we apologize for any inconvenience this may have caused. We would like to offer you a replacement or a full refund, whichever you prefer. Please contact us at (XXX) XXX-XXXX so we can make arrangements for you. Thank you for giving us the opportunity to make it right.

Explain the situation and offer an apology

Reviewer Y: “Terrible service. I brought my car in for an oil change and they took hours longer than they said they would. When I finally got my car back, it was dirty and they didn’t even reset the maintenance light. I won’t be coming back here.”

Response Example 3: “Dear Reviewer Y, we’re so sorry to hear about your negative experience with our service. We take customer satisfaction very seriously and would like to apologize for the delay and lack of attention to detail you experienced during your recent visit. We strive to provide quality service and clearly fell short in your case. We’d love the opportunity to make things right – please reach out to us directly so we can discuss how we can make this situation better for you. Thank you for bringing this to our attention and we hope to have the chance to regain your trust in the future.”

Remember: Personalizing your response and showing empathy can help to address the reviewer’s concerns and demonstrate that you care about their experience. It’s also important to address the specific issues mentioned in the review and offer a solution or apology if necessary.

How to Respond to Good Reviews

Respond to positive google reviews

Responding to positive Google reviews is just as important as responding to negative ones. It’s a great way to show appreciation to your customers and build stronger relationships with them. Here’s how to respond to good reviews:

Express gratitude

Begin your response by thanking the reviewer for taking the time to leave a positive feedback. Let them know that their feedback is important to you and your business.

Be authentic

Don’t be afraid to inject some personality into your response. Be sincere and genuine in your gratitude and avoid using overly formal or generic language.

Personalize your response

Use a friendly and personable tone in your response. If possible, try to personalize your response by using the customer name or referring to something specific they mentioned in their review. This helps to show that you have taken the time to read their positive response and that you value their opinion.

Highlight what they liked

Highlight the positive aspects of their review and let them know that you are glad they had a good experience. This also helps to reinforce those positive aspects for future customers who may be reading the review.

Encourage them to return

Encourage happy customers to return

Let the reviewer know that you look forward to serving them again in the future. This can help to build customer loyalty and encourage them to recommend your business to others.

By responding to positive reviews in a thoughtful and personalized way, you can strengthen your relationship with your customers, show that you care about their experiences with your business, as well as further enhance your online reputation.

Examples of Responses to Positive Google Reviews

Here are some positive review response examples in different scenarios and industries:

Food & Beverage Industry

Reviewer A: “This is the best restaurant in town! The food was amazing, the service was great, and the atmosphere was perfect. I will definitely come back to Restaurant B!”

Response Example 4: “Thank you so much for your kind words, Reviewer A! We are thrilled to hear that you enjoyed your dining experience with us. We take pride in providing great food and service, and it means a lot to us that you noticed. We can’t wait to have you back again soon!”

Retail Industry

Reviewer C: “I had a wonderful experience shopping at Store D. The staff was incredibly friendly and helpful, and the selection of products was impressive. I commend the customer service team.”

Response Example 5: “Hi, Reviewer C! Thank you for taking the time to share your experience! We are so happy to hear that you enjoyed your time in our store and that our staff was able to assist you. We appreciate you for commending our customer service team. We strive to provide a wide variety of products and excellent customer service here at Store D, so it’s great to hear that we hit the mark. We hope to see you again soon!”

Automotive Industry

Reviewer E: “I recently had my car serviced at this shop and was blown away by the level of professionalism and expertise. They went above and beyond to ensure that my car was running smoothly and I couldn’t be happier with the results.”

Response Example 6: “Dear Reviewer E, thank you for your wonderful review! We are thrilled to hear that we were able to provide you with the level of service and expertise that you deserve. Our team at Shop F takes great pride in delivering high-quality work, and we are so glad that it shows. We appreciate your business and look forward to serving you again in the future.”

Pro Tip: Include a few keywords into your response. You can include specific keywords such as your brand or business name, product, and even your service information. This way, you can boost your visibility in search results.

Mistakes To Avoid When Responding

When it comes to managing your online reputation, responding to Google reviews is an important aspect that should not be overlooked. Your response can make all the difference between a satisfied customer who continues to patronize your business and a dissatisfied one who leaves and never comes back.

However, it’s not enough to simply respond to reviews; you must also be mindful of the manner in which you respond. You should handle your responses in a way that can benefit your business rather than hurt it.

Unfortunately, there are some common mistakes that businesses make when responding to Google reviews, which can lead to negative consequences.

Here are some of the most frequent mistakes to steer clear of:

Boring reply

One common mistake businesses make when responding to Google reviews is giving a generic, bland reply that adds no value to the conversation.

Customers want to feel heard and appreciated, and a cookie-cutter response will only make them feel ignored.

To avoid this mistake, take the time to personalize your response to each review. Address the reviewer by name, thank them for their feedback, and mention specific points they brought up in their review.

This shows that you are actively listening and engaging with your customers, and it can even turn a negative review into a positive one.

Leaving it too long

Review responses should be timely

Another mistake businesses make is waiting too long to respond to reviews.

Customers expect a timely response, and the longer you wait, the more they may feel ignored or unimportant.

Make it a priority to respond to reviews within a reasonable timeframe.

For negative review response, it should be dealt with within 24 hours at the latest.

For positive reviews, it should be responded to within at least 48 hours.

This shows that you value your customers’ feedback and are committed to providing excellent customer service.

If you are unable to respond promptly, consider hiring someone to respond to reviews on your behalf.

Spelling errors

Avoid smelling mistooks!

Spelling errors and grammatical mistakes can make your business appear unprofessional and careless.

Take the time to proofread your responses before posting them to avoid embarrassing errors. Consider using an online writing assistant tool to catch any mistakes you may have missed.

It’s also a good idea to consider having someone else review your response before posting it if you’re not confident in your writing skills. This way, you can ensure that your response is well-written and error-free.

Canned replies

Using canned responses or templates may seem like a time-saving solution, but it can actually do more harm than good.

Customers can quickly recognize a generic response, which can make them feel unappreciated and unheard.

Instead, take the time to personalize each response and show that you are genuinely listening to their feedback. This not only makes the customer feel valued but also shows potential customers that you care about your customers and take customer service very seriously.


Using all capital letters in your response can come across as aggressive and unprofessional. Avoid using all caps unless you want to emphasize a particular point.

Instead, use proper sentence case and punctuation to ensure that your response is clear, concise, and professional.

Ignoring the SEO opportunity

Responding to Google reviews not only shows that you care about your customers but can also have a positive impact on your search engine optimization (SEO) efforts.

Don’t miss out on this opportunity by failing to respond to reviews or by providing generic responses.

Take the time to personalize each response, include relevant keywords, and provide value to the conversation.

This shows search engines like Google that your business is active and engaged with its customers, which can improve your search rankings and attract more potential customers.

How to manage fake reviews?

Fake reviews

Now that you know how to respond to google reviews (both positive and negative), you may be wondering, “How about managing fake reviews?”

Managing fake reviews can be a frustrating and time-consuming process, but it’s important to take action to protect your business’s reputation.

Here are some steps you can take to manage a fake review:

Identify the fake review

Before you take any action, you need to be certain that the review is fake. Look for reviews that are overly positive or negative, use generic language, or seem to be written by someone who has never actually used your product or service.

Flag the review

Most review platforms have a process for reporting a fake review. Flag the review as fake. You can also flag it as an inappropriate review and provide any evidence you have to support your claim.

Respond to the review

If the fake review is still up after flagging it, respond to the review in a professional and courteous manner.

Explain that you don’t have a record of the reviewer’s experience and ask for more information.

This response will show other potential customers that you are taking the issue seriously and are willing to address it.

Reach out to the review platform

If the review platform (i.e. Google) is not taking action to remove the fake review, reach out to them directly and explain the situation. Provide any evidence you have and explain why the review is fake.

Focus on building positive reviews

One of the best ways to combat a fake review is by having a large number of positive reviews from real customers. Encourage satisfied customers to leave reviews and respond to all reviews, positive or negative, in a professional and courteous manner.

Managing a fake review can be such a frustrating experience, but taking action to protect your business’s reputation is essential.

By following these steps, you can help ensure that your customers are seeing accurate information about your business and that your online reputation remains strong.

How to know if your review management strategy is working?

Monitor your results

As businesses continue to recognize the importance of online reviews, having a review management system in place has become a must.

But how do you know if your review management strategy is actually working?

This is where review management tool like Trust Vega comes in.

Trust Vega is a valuable tool that allows you to monitor customer sentiment by providing a review dashboard to monitor the health of your business in real time.

With its proprietary rating system, you can quickly get an overall health score based on your ratio of positive to negative feedback. This information can help you make data-driven decisions about your business and take necessary actions to improve customer satisfaction.

By utilizing tools like Trust Vega to monitor and manage reviews, businesses can stay on top of their online reputation and ensure that their customers are satisfied with their products and services.

Final Thoughts

Overall, responding to Google reviews is a crucial part of managing your online presence and building strong relationships with your customers.

By following the best practices outlined in this ultimate guide, you can craft thoughtful, personalized responses that show your customers you value their feedback and are committed to providing excellent service.

One of the most important things to keep in mind when responding to reviews is to always remain professional and courteous, even in the face of negative feedback.

Personalizing your responses and thanking the reviewer for their feedback can also go a long way in showing customers that you value their opinions.

Another key takeaway is the importance of monitoring your reviews and having a review management system in place to effectively manage them. This can help you quickly identify and address any negative reviews, as well as track overall customer sentiment over time.

Thus, using a tool like Trust Vega to monitor customer sentiment and track the effectiveness of your review management strategy can help you stay on top of your online reputation and ensure that you’re providing the best possible experience for your customers.