Pro Tips Articles
Fake Reviews – What Are The Dangers
Table of ContentsA New Beginning for Your Online Reputation:Why Fake Reviews Seem TemptingLoss of Consumer TrustSEO Penalties from Search EnginesHow Fake Reviews Can Harm SEOGoogle’s Crackdown on Fake ReviewsThe Long-Term Impact on Online PresenceLegal Consequences and FinesConsumer Protection Laws Against Fake ReviewsReal-World Consequences for BusinessesThe Risk of Legal Action from Competitors and CustomersIs It Worth
How To Ask For Reviews
We live in a digital age where word-of-mouth marketing takes the form of online reviews, but many business owners don’t know how to ask for reviews or why it’s so vital to do so. Fact is, reviews have a huge impact on consumer behavior. In fact, 93% of customers say that online reviews have influenced
Can You Buy Google Reviews? (And Should You)
With over 8.5 billion searches made on Google every day, it’s no secret that businesses covet a strong online presence on this search engine. Businesses cannot afford to neglect their online reputation on this platform, making positive reviews a top priority. So, in the quest for a better online reputation, some businesses may be tempted
How to Respond to Google Reviews [Ultimate Guide]
Have you ever received a Google review, positive or negative, and didn’t know how to respond? Or maybe you’re just curious about best practices on how to respond to Google reviews to improve your business’s online reputation? Either way, you’ve come to the right place. In this ultimate guide, we’ll show you the ins and
Can I Put Google Reviews On My Website?
You’ve probably come across this scenario: You receive a positive review from a happy customer on Google. Your immediate instinct may be to share the review on multiple platforms, including your website, to increase visibility and attract more customers. While this may seem like a simple and effective strategy, it’s essential to understand the potential
Where Can I Get My Google Reviews Link?
One of the most effective ways to improve your company’s search ranking on Google is to get more high-quality online reviews from happy customers. And one of the best places to display these reviews is on Google, where people are actively searching for information on products and services before making buying decisions. However, getting customers
The Top 5 Questions To Ask Customers
One of the most important things you need to do as a business is to monitor customer satisfaction. This is so critical because it can allow you to see where your business is going right, where it is going wrong and requires improvement and other handy reasons. Of course, there are multiple ways you can
What Is Customer Satisfaction?
Table of Contents5 Reasons You Need To Understand It1. It Helps You Know Your Strengths2. Helps You Know Where Improvements Are Needed3. Happy Customers = Loyal Customers4. Customer Satisfaction = Low Churn Rate5. You Can Compare With CompetitorsHow Can You Track Customer Satisfaction?Email SurveysSocial Media PollsCustomer CardsUse A Followup System Like Trust VegaFinal Thoughts 5
How To Delete Fake Google Reviews
When it comes to Google reviews, it can be tricky to know which ones are genuine and which ones are fake, especially when you are a customer. However, as a business it becomes much more clear. You might recognise the fact that you know this customer has never used your products or services before or
5 Powerful Reasons Testimonials On Websites Work
Most people will be aware of the importance of setting up a great website. It’s a fantastic way to help to promote your business to new customers and also to provide people with all of the information they might need about your business. You’re looking to provide a good first impression to new customers, but
How Many Reviews Does My Business Need?
Online reviews have become more and more important over the past few years, but how many reviews does your business need to make a real difference? The quick answer is this: your business needs at least 5 recent reviews. But, as with many things in life, the devil is in the details. So let’s dive
Adding Trust Vega Widgets In Squarespace
Squarespace is an all-in-one content management system (CMS) that lets you build your own website using pre-built templates and drag-and-drop elements. It lets you build a website that easily converts visitors into customers – especially when combined with Trust Vega’s powerful review display widget. In this short tutorial, I’ll show you how to add Trust Vega’s
Reviews vs Testimonials: The Difference Summed Up In Just Two Words
The words testimonial and review are often used interchangeably, even in some of the top ranking articles on the subject.. But they are not the same! That’s why, in this article, I thought I’d lay out the full picture, and put the reviews vs testimonials debate to rest once and for all. Ready? Let’s dive
How to prevent disaster when a member of staff leaves your salon, taking clients with them
Whether you’ve got a hair or beauty salon, one thing is for sure. At some point, you’ll lose a popular member of staff. And when you do, a bunch of your clients will follow them out the door. It’s the nature of the beauty business. After all, clients value having someone they trust. Someone that
How To Request Reviews Automatically Using Zapier
Trust Vega’s API lets you request a customer review automatically when a significant action happens in another app, such as your appointment system or eCommerce store. Zapier is an automation service that makes it super simple to connect different web apps together, using workflows called “Zaps”. Using Zapier, you can easily connect Trust Vega’s API
News Articles
ChatGPT Used To Create Google Review Spam
As reported earlier this week by Review Fraud, it looks like review spammers have used AI tools, such as ChatGPT, to attack a business with fake reviews. The intention behind the AI generated review spam was a little unclear. The attack targeted the Google Business Profile of Right Way Garage Doors in California with ten
Recommendations VS Reviews
Table of ContentsUnderstanding The DifferenceRecommendations, Reviews And TestimonialsWhat Are Reviews?What Are Recommendations?What Are Testimonials?How To Get Good Reviews And RecommendationsWhat To Do If You Receive Negative Reviews Or Poor RecommendationsFinal Thoughts Understanding The Difference When it comes to businesses, words are very important – and sometimes, words can be used interchangeably which can cause significant
This Is The Percentage Of People That Trust Online Reviews: The Results Might Shock You
Online reviews have become increasingly important, with more and more people turning to the internet to research products and services before making a purchase. But just how much do people trust online reviews? According to the most recent survey by BrightLocal[1], a staggering 77% of people trust online reviews as much as recommendations and reviews
How Many Fake Online Reviews Are There? What The Data Suggests
Most of you will be aware of how useful online reviews can be for your business. When you have positive reviews, it increases your chances of getting further business – and reviews can help you make important business decisions. However, while there are many well intentioned online reviews out there, there are also plenty of
What Percentage Of People Read Reviews?
According to the latest data, 98 percent of consumers read online reviews occasionally and that number drops to 77 percent for customers that read online reviews regularly. Out of these figures, a staggering 93 percent of people claim that a review has in some way made a difference to their purchasing decision. But there’s a
Build A Wall Of Love With Our Review Widget
We’ve rolled out an update to our review widget, giving it a fresh, modern look that looks great on desktops and mobiles alike. It also gives you added flexibility to showcase your reviews. As before, our widget is available either as a snippet of Javascript code, or if you use WordPress for your website, as
Sting Operation Exposes UK Businesses Buying Fake Five Star Google Reviews
A “sting operation” conducted by consumer rights champions, Which?, has revealed a worrying number of businesses paying for fake Google reviews. The reason why, as they explain in the following video, is simple – reviews work! – and Google is the “800lb gorilla” of review sites because it influences search engine rankings too. The report
Google Now Showing Review Rating Stars In Google My Business
Google’s mission is to make information “universally accessible and useful”, and as such they are always finding ways to provide users with the most relevant, highest quality results. Reviews have always been an important part of Google’s local business search results, because they provide searchers with a relevant, at-a-glance, crowdsourced snapshot of how good a
Riverview FC: Come On You Blues!
When we heard the Riverview FC under-13 team were looking for a new sponsor, we couldn’t leave them hanging. About Riverview FC Based in Gravesend, Riverview FC is a grassroots youth football club that caters for ages 8-14. It’s had a few incarnations over the years, and was re-started in 2018 to meet the needs
Marketing Articles
Fake Reviews – What Are The Dangers
Table of ContentsA New Beginning for Your Online Reputation:Why Fake Reviews Seem TemptingLoss of Consumer TrustSEO Penalties from Search EnginesHow Fake Reviews Can Harm SEOGoogle’s Crackdown on Fake ReviewsThe Long-Term Impact on Online PresenceLegal Consequences and FinesConsumer Protection Laws Against Fake ReviewsReal-World Consequences for BusinessesThe Risk of Legal Action from Competitors and CustomersIs It Worth
Review Monitoring: How To Build Brand Reputation
Do you usually read reviews before making a purchase or choosing a service provider? You’re not alone! As consumers, we’ve learned to rely on the feedback and experiences of others to make purchasing decisions. Online reviews are the modern-day word of mouth, and they can make or break a business’s reputation. In fact, studies show
What Percentage Of Happy Customers Leave Reviews?
If you have a business, you’ll be aware of how useful reviews can be to attract more customers and improve your service or products. But when it comes to understanding what percentage of happy customers leave reviews, the answer is a little difficult. According to the most recent brightlocal research: [1] But while this clearly
The Day Facebook Broke
A week ago today, Facebook, WhatsApp and Instagram “broke”. All over the world, people’s feeds were full of blank pictures. Photo and video sharing on all platforms just stopped working. It was hours before Facebook, Inc (who own all three platforms) admitted there was a problem. But by that time, the whole world knew something was
Google Plus Closing Its Doors on 2nd April 2019
In the wake of security concerns and low usage, Google announced in October last year that it intended to shut down the consumer version of its Google Plus social network. The final closing date has now been confirmed as 2nd April 2019. In their announcement, Google says: On April 2nd, your Google+ account and any Google+ pages you
How To Get Rating Stars In Google’s Search Results
Google no longer showing review stars Google announced they will now be ignoring Local Business and Organisation review schema. This change is universal, and affects every website showing their own reviews, whether directly or via a 3rd party widget. This doesn’t affect the SEO benefits of reviews, nor the onsite uplift in conversions from having relevant, fresh
Facebooking the facts…
If you’re like most businesses, you probably rely on Facebook as a source of customers. But things have been changing over the last year or so – the Facebook News Feed has become saturated with promotional material, and Facebook users are voting with their feet. The situation has become so critical that Facebook has announced
Case Studies
Case Study: Hypnotherapy Kent
Karen Martin runs Hypnotherapy Kent, which offers one-to-one hypnotherapy sessions as well as a range of self-hypnosis audio MP3s from her online store. She started collecting reviews with us back when we were called Trusted Practitioner, and now has over 120 reviews on her website. Karen says that her reviews have made a huge difference
Case Study: Avenue Health Osteopathy
Michael Walker, runs the Avenue Health Osteopathy practice in Surrey. He’s been collecting reviews with us since 2017. Back then, our service used the brand name, Trusted Practitioner. His osteopathy practice now has over 500 reviews. This has allowed him to improve his search engine rankings, attract more patients, and cut back on unprofitable advertising. As
Case Study: Paul Howard
Paul Howard, from the Surrey Institute of Clinical Hypnotherapy, is one of our founder members, with over 170 Trust Vega reviews on his website. He’s run a hypnotherapy practice in Wallington since 2003, and before using Trust Vega, he struggled to keep his three practitioners busy, as well as paying the overheads of his high
