Practitioners “people shouldn’t go to”
Negative Marketing: How Competitors Try to Win Business A practitioner recently posted in a Facebook group that a competitor in her local area had published …
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Google profits from fake-review websites
So, says the headline in today’s Times newspaper. The article, which slams Google for allowing adverts from websites that sell fake reviews, highlights an interesting point from …
Self-Doubt – The Practice Killer
Recognising Your Self-Doubt Have you ever felt that persistent, nagging self-doubt, quietly telling you that perhaps you’re not good enough, even after years of experience …
The Question That Predicts If Your Practice Will Grow or Die
The weekend before last, my wife and I were at the Kent Scouts Winterball, which is a swanky black tie event put on each year …
How To Make Potential Clients Swoon Over You
Discover the weird psychological trick that can make girls faint, audiences laugh, and bring new clients flocking to your practice… On an otherwise ordinary Thursday …
The Problem With Testimonials
Do you remember the poster that Fox Mulder had in his office in the TV series, “The X-Files”? It had a picture of a UFO …
Beating the poorly trained competiton
One of our practitioners writes: Some years ago (about 20) I was seeing about 40 clients a week. This was obviously draining so I cut …
5 Types Of Social Proof Practitioners Can Use And Why You Should Use Them
Social proof is the psychological phenomenon where people tend to look at what others are doing before deciding the best course of action… also known …
